3 reasons why video production lighting is critical

Lighting is critical to any video production. Even on a sunny day it can be required. Done correctly, it can have a significant effect on the end result of a video.

So today, we are going to take a look at three reasons why lighting is so important for your video:

  1. Capturing the mood:

It is no surprise why there are dedicated lighting teams used on film sets around the world. From sad to happy, mysterious to dangerous, the right lighting has great influence over the mood of an scene and what the viewer feels and sees.

While you may not be making a Hollywood blockbuster, lighting can still help with your corporate video, TV commercial, induction and training videos and promo filming to ensure it looks great and matches the tone of the production.

  1. Reducing editing time:

Have you ever heard the saying, “if you’re going to do it, do it right the first time”? Well nothing could be truer than when it comes to lighting.

Despite the great video editing programs available to all video producers, if a little more time was spent on properly lighting the space, scene or subject, significant time savings could be achieved in the editing suite.

Now don’t get us wrong, we absolutely use all the latest video editing software. But where others spend hours editing the footage to fix the lighting, we’d rather start cutting a great final product.

  1. Improve production quality

Nothing ruins video production quite like poor lighting. Further to this, it also can also heavily impact the perception of a brand. Lit correctly, you can enhance an entire production. Choose the “dark side”, and you can have a detrimental effect on the entire project.


Above are just some of the reasons we like to light it up. It’s not all doom and gloom, but you just have to make sure that your lighting matches what you’re trying to achieve. So look to the light, and then light it right!