The Lead Alliance was established in Mount Isa, North Queensland to develop and deliver an extensive and ongoing public education campaign to ensure the health of Mount Isa residents. As part of this, The Lead Alliance recently designed a new LEADSmart App for residents in the region.
Livewire Productions were chosen to create a 30 second TV Commercial advertising the App and the features it contained. Former North Queensland Cowboys, Queensland and Australian rugby league player Matt Bowen was chosen as the face of the advertising campaign.
Livewire Productions were responsible for the creation of the television commercial in its entirety which included scripting, production (filmed on location in Mount Isa), post production and delivery.