The Lead Alliance was established to develop and deliver an extensive and ongoing public education campaign to ensure the health of Mount Isa residents.
Livewire Productions was engaged to create a campaign of TV commercials and animated videos aimed at the children to adult market that addressed five key focus areas. The videos were showcased on TV and used on The Lead Alliance website as well as on a DVD that was to be distributed to school children.
Livewire Productions work closely with The Lead Alliance, guiding them through the creative process. This included scripting, storyboarding, filming, illustration, animation, delivery and distribution.