Mining Pit Opening – GVK Hancock

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Mining Pit Opening – GVK Hancock

GVK Hancock is a leading conglomerate with diversified interests across various sectors. For the GVK Hancock Alpha Test Pit in North Queensland’s Galilee Basin, Livewire Productions was responsible for covering all areas of the process. Livewire Productions provided multiple video assets which included the turning of the first soil, the mining of the coal, washing of the coal and loading of the coal onto a ship for delivery to Korea.

As well as following the test pit progression, Livewire Productions was also instrumental in the official pit launch. Assets included a video news release (VNR) for mainstream and digital media and highlights of the official launch day with dignitaries, which was edited onsite and played as a showcase at the end of the official lunch. An international promotional video aimed at encouraging overseas investors was also created as part of a wider marketing campaign.

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