yourtown engaged Livewire Productions to produce their 30 and 15 second Christmas Prize Home Draw TV Commercials featuring ‘The Block’ judge, Darren Palmer.
The Christmas Prize Home Draw is traditionally the biggest prize of the year. It is a major focus for yourtown in their efforts to raise funds and create brighter futures for families and young people. The ads are aimed at driving ticket sales in the yourtown Art Union.
Livewire Productions were responsible for the scripting, production, post production and delivery of the TV Commercial. Filming was completed on location in northern New South Wales with lifestyle shots taken from around the local area, including the use of a helicopter to obtain some aerial footage.
A radio campaign was also created to support the TV ads. Livewire Productions was also responsible for the scripting and production of these.